Representation
Female Representations
- Victimised Women- tied to trees, dragged under bed, tortured at the dentists
- Parallels to the way in which women are represented in the media
- Woman tied to tree escapes- capable of saving themselves
- High-camera angle to make women look small
- Terrified facial expressions
- Long- uncomfortable takes of woman singing the words wrong.
- Connotes a message- shouldn’t objectify the woman in question- makes the audience uncomfortable to see these bruises and blood
- Woman at the microphone- Spotlight on her with the makeup and hair done, the cuts back to the woman. Her eyes glance off camera- create a tense and scary atmosphere. Make the audience feel scared for her- and why she has been assaulted. Shes viewed as important
- Sexualisation? Seeing their legs and feet
- Some images of violence- stabbing and guns. The violence against women. The sexualised pictures of women alongside violent.
- Video invites the audience to interpret the text
- bell hooks- end oppression- is the video trying to reinforce/challenge this?
Men Representations
- See men as voyers- watcher and spying on women
- Shots of men in reasonably powerful positions
- Typical patriarchal views of men on society
Vance Joy
- Indie genre-unconventional approach to these representations and shock factor
- Vance Joy wanted to break into the American market with this video- links to American dollars
- Shocking-Viral publicity?
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