Captain Marvel

The website is set up to mimic a 90s style website as the film goes back in time to reflect this. It is created with an amateur-style and is targeted to create nostalgia to audiences that remember this form of website. It contains links to a mini-game and a trailer for the film. It introduces audiences to different characters in the film with pictures of them in various scenes. This is done to create more excitement for the film as the film makers appear to be teasing the audience with sneak peaks at the film. The space background and star décor shows to the audience that is a sci-fi film. One of the page sections introduces the audiences to ‘Skrulls’, they have appeared in American comic books published by Marvel.

Detective Pikachu

The website is laid out that the audience is first introduced with the trailer for the film. After the trailer has played, a photo of the official film poster is displayed. The film company used detective conventions to make the audience look for hidden Pokémon’s within the film poster using a virtual magnifying glass (the conventions with detectives). Once they have found all the Pokémon’s, a full picture of the film poster comes up and is available to share on social media. This therefore shares and promotes the film to more audiences.  The city style with the background static noises reflects the films setting, the film is based off of Japanese cities and is set in fictional Ryme City. In the video section, it contains 2 trailers, one which focuses on the character of Pikachu and the other which focuses on the character of Tim Goodman.

John Wick

The website shows various main characters throughout the film as well as the phrase “#1 movie in the world” to catch the audiences attention. There is also the #JohnWick3 social media hashtag to let people respond to the film and their reactions. The home screen also contains critic reviews of the film as well as a competition to design a John-Wick inspired snapchat lens. This would therefore be promoting the film further, with the prize being an item from the John Wick 3 film. The ‘Explore the continental lobby’ feature introduces all the main characters in the film with dramatic fast-paced music in the background. The ‘trailer’ section of the website includes behind the scenes footage of the training that the actors had to partake in. All the scenes shown, John Wick is represented as powerful due to the use of weapons and having the film named after his character. The various scenes The ‘story’ section contains a brief description of the plot of the film as well as a section dedicated to all the posters to promote the film and the franchise. The gallery section contains teasers from scenes within the film for the audience to view and produce hype.