Title: Vogue July 1965

Background Information:

Publisher- Conde Nast

Editor: Beatrix Miller

Genre: Luxury Fashion Magazine in print edition

Target Audience:

Style and fashion conscious women aged between 30-45. Audience uses Vogue as a luxury product and consumers buy the product reguarly.

Main Articles Featured:

Example of articles

• Feature: ‘Money: Questions and Answers’ by Shelia Black (pg 14,18)

This article is about dealing with finances in relation to the readers of Vogue and budgeting with clothes.

• Feature: ‘Picnics Probable and Improbable’ (pg 34-35, 36-37, 40-41, 42-43, 50-51)

This article talks about their experiences (Antonia Frasers) with picnics as well as black and white photographs of historical picnics

• Fashion Feature: ‘Heatwave Holiday: Clothes new in the shops now’ (pg 58-59, 60-61, 66-67)

These pages are dedicated to fashion in relation to going on holiday and the hot weather. This issue was released to the audience in July, the summer in the UK and the US. The articles include large photographs of upcoming popular fashion pieces with captions that underline where the audience can buy the items.

How is the magazine constructing and appealing to the target audience?

The magazine focuses almost entirely on fashion, status and clothing. The articles reflect historical fashion trends as well as makeup and clothing. The magazine provides to the audience a place of escapism where they can imagine themselves owning such luxury items. The magazine presents these women as powerful, however there is a sense of misogny with the inclusion of an ‘Imperial Leather’ advertising the soap in comparison to babies skin. With the picture of a mother and her child, this strongly suggests the assumption that the audience have children of their own.

Advertising

• Revlon: ‘The applied art of eye-making’ (pg 17)

Revlon is a makeup brand which has an advertisement in the Vogue magazine. The advertisement focuses on eye makeup and pressures the audience into the social construct of beauty which is reflected throughout the magazine. It defines ‘making eyes has always been a great feminine art’. It creates a tutorial for the audience

• Cutex ‘Bare Essentials’ (pg 23)

• Imperial Leather (pg 27)