Exam question practise (10mins)

In what ways could a recession or economic downturn impact on a magazine’s revenue streams?

Economic downturns of a magazine can result in the production value being affected. It potentially means that photography and editing is not of the best quality and therefore less likely to maintain a loyal audience. The consumers have a less disposable income and as a consequence is less likely to buy because Vogue is a luxury item. The distribution of the products would be on a smaller scale and as a result would not reach the target audience. Due to low quality production, advertisement revenue would decrease due to the damage to their brand identity. The income and expenditure of the magazine would be reduced and consequently a lower product outcome and potentially a redundancy to the entire magazine itself, affecting other businesses as well as other media links to the company.

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