4 areas that we are looking at are:

• The media language of Magazines
• The Magazine Industry
• Representations
• Audiences

The Magazine Industry

Overview of the industry: The industry has changed significantly since the 1960s. The marketplace was less crowded and the industry was dominated by a small number of major publishers. Today, the industry is still dominated by major publishers but there is a much wider range of titles available.

Print circulation is falling and there is a rise of digital sales. Magazines need a strong online and social media presence. Many mainstream lifestyle magazines have struggled to survive, however there is now a wide range of niche magazines available and those that have developed a unique selling point and secured a loyal audience have survived.

• 72% of adults (15+) in the UK consume magazines (37.7 million people)
• 57% of GB adults (15+) read a print magazine and 40% consume magazine brands via their PC or mobile device.

VOGUE

• Published monthly by Conde Nast, 1916 to present.
• Set edition: July 1965
• Price: 3 shillings (36 old pennies)
• Womens magazines became popular in the post war period, and sales of womens magazines reached 12 million copies per week.
• Womens fashion magazine: monthly ‘glossy’ high production values
• Primarily focused on fashion and style
• The set edition includes a range of articles about travel, money etc

The September Issue Film (R.J Cutler 2009)

• Anna Wintour is the most powerful person in the Vogue industry.
• The industry is very picky, outfits have to be textured and colourful
• 13 million people would purchase the September magazine
• There was a massive change in the 60s, and a massive movement and change of fashion as well as the end of social class system, the pill and emancipation.
• A lot of time and effort goes into each photograph in order to make it perfect
• Vogue trained celebrities to become supermodels