Month/Year of release: October 2016

Actors/Actresses: Dave Johns, Hayley Squires

Director: Ken Loach

Production Companies: Sixteen films, Why Not Productions and Wild Bunch

Distributor: eOne

Budget: Unknown (Low budget)

Box Office: $15.8m

What major award/prize did it win? Palme d’or at Cannes

What is a British film?

The notion of what makes a ‘British Film’ can be a complex subject.

Institutional (Origin of filmmakers, financial backers, studios etc), Cultural Factors (Film based in the UK/focused on British characters)

This is complicated by the large amounts of US production filmed in the UK, as well as US-backed film like James Bond and Harry Potter.

Marketing- I,Daniel Blake

Often films utilise the actors in films to sell their films, however this is not the case with I,Daniel Blake

Ken Loach, the director of I, Daniel Blake was the star of the marketing campaign, his name was over many posters and trailers, he appeared on number of TV/Radio shows, often with a political edge.

Left-Wing political figures like labour leader Jeremy Corbyn supported the film.

The films are anti-conservative/anti-right wing message was criticised by many in the press, typically right-wing newspapers such as The Sun yet these political issues propel the film more into the public eye.

Exhibition

Low budget independent films like this often find it more difficult to get into multiplex cinemas in the UK.

I, Daniel Blake’s message was shown as a controversial choice for the multiplex cinemas.

Across the UK, 100 cinemas showed I, Daniel Blake compared to 600 in France.

As a result of the lack of multiplex support, eOne decided to put on free/”Pay what you want” screenings in the community. It was available on Amazon Prime